I originally found it in a local store, be we found it on line for a lot cheaper price. The store was charging $5.00+ a roll. The great part about the tape is it sticks just as well in the cold. I have seen some people putting their cowls out in the sun so the tape will stick. You don't have to do it with this tape. I turned some guys onto the tape at the nationals this year,and he really liked it. You will not be disappointed with this tape.