Guys,
I don't think cost is of much influence at all. We all know (at least know of) people who don't have two nickels to rub together that somehow find $150/mo for cigarettes. We all justify the things we want to spend our money on. People may not be able to dive right into that twin hydro right off the bat, but entry level boating is well within reach for nearly everybody who sees it worthy of their time. The only real correlation to cost is that we are trying to attract new boaters at a time in their life when they typically have the least amount of discretionary funds: When they are young.
This, coincidentally, is also when they are the most distracted. Even well into their twenties, they can't seem to get their noses off that bright little screen long enough to not walk into fountains. I've taken my son to races and the grand takeaway for him was "It seems kinda boring watching boats go in circles", as he thumbed up a new YouTube video about a video game. I have yet to be able to convince him to go to the pond and actually DRIVE one.
While this isn't a rant about "those damned millennials", it's definitely a major contributor to the issue. It is what it is.
Thanks. Brad.
Titan Racing Components
BlackJack Hydros
Model Machine and Precision LLC