Tom, they rely on a thou or two crank clearance in order to be "zero" drag. And because they are held by the rubber seal, they add no support to the flexing crank, and with slight contact over time, they wear even more clearance away. Compared to brand new stock seals, they are less drag. But as new seals get broken in, there is practically no difference in performance. You can have very good performance and sealing, by simply removing the tension springs from the inside of the stock seals.
Zero drags were first offered by Matthew @ M&D Designs Racing. But they were a full metal assembly that took the place of the rubber seals. So they DID add crank support and the clearances were very precise. Others saw the chance to simulate the effect on a cheaper insert.